Alberto J. Lizcano

Frequently Asked Questions

Business coaching, market analysis, and tools — organized by topic.

Business Coaching

What is Business Coaching?+

It's a strategic, personalized support process for business owners, leaders, and entrepreneurs. Unlike traditional consulting, which tells you what to do, a Business Coach helps you identify your blind spots, improve your decision-making, and accelerate your business's growth through sharp questions, structure, and follow-up.

What is Business Coaching actually for?+

To turn chaos into structure. It helps define clear goals, improve leadership skills, align your team and — above all — structure the business so it no longer depends exclusively on your time to operate and generate income.

How could Business Coaching help me day to day?+

It helps you step out of daily operations to focus on strategy. It brings clarity to resolve conflicts, optimize time management, and design a delegation scheme that reduces stress and improves profitability.

How is it different from mentoring or therapy?+

Mentoring usually comes from someone with direct experience in your industry who shares their own path; coaching assumes you already have the answers and uses questions and structure to help you find them. Therapy works on emotional well-being in general; Business Coaching focuses specifically on the business and its decisions.

How long does a coaching process last?+

It depends on the goal. A one-off diagnosis can be resolved in a single session; an ongoing process of support and method-building usually spans several months, with periodic sessions and follow-up in between.

Global Business Analysis

What is a Global Business Analysis and why does my company need it?+

It's a diagnosis that assesses how macroeconomic variables — inflation, devaluation, interest rates — and global market trends affect you. No company operates in isolation from its environment; understanding it helps you anticipate risks and spot opportunities before the competition does.

What indicators are evaluated in this analysis?+

The health of your expense structure, your real margins against devaluation, the diversification of your income lines, and your position relative to the global market. The goal is to translate data into decision criteria, not into an automatic formula.

How does the global analysis connect to my business decisions?+

It gives you a framework for thinking about where you are in the economic cycle — for example, whether current interest-rate conditions favor expanding with financing, or whether it's better to prioritize building your own capital. This is not personalized investment advice: it's information and structure so you can decide for yourself, with better judgment.

Business Tools

What tools do I need to improve the analysis of my business or my investments?+

Tools that replace intuition with data: cash-flow simulators, expense matrices, return calculators, and interactive risk profilers (like the Financial DNA tool on this site). The idea is to be able to simulate a scenario before committing real capital to it.

I want to invest in capital markets — what tools are essential?+

Beyond whichever execution platform you choose, three tools make the difference: a risk-management system to size each position, a trading journal to review your own psychology and effectiveness, and a profiler that confirms you are not taking on more risk than your actual situation can sustain.

Why build custom tools instead of using standard templates?+

Because every business and every investor has a different context — geographic, tax-related, goal-specific. A generic template doesn't understand that. Building custom tools lets the technology adapt to your real situation, not the other way around.

Owner's Personal Finances

My company bills well but I feel like I have no money left personally — why?+

It's almost always from mixing business finances with personal ones, without a clear spending structure. A useful reference (not a fixed rule) is trying to live on 50% of your personal income, consciously allocating the rest between savings, investment, and leisure.

How many income sources should I have as a business owner?+

As a general financial-education reference, diversifying into at least 3 income lines of your own (5 if you manage finances as a couple) reduces dependence on a single income source against inflation. Ideally, at least one of those lines is passive.